Artificial Intelligence in Digital Marketing

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About Course

Stay ahead in the business game by anticipating future trends and mastering the essential skills needed for success. Business intelligence means not just adapting but thriving in the face of inevitable changes. The Artificial Intelligence in Digital Marketing video course is your guide to building resilience and flourishing in a dynamic business landscape.

Artificial Intelligence in Digital Marketing Video Course Highlights:

Unlock the secrets to navigating the evolving business terrain with our comprehensive video course tailored for individuals aged 30-55. Here’s what you can expect:

  1. AI vs Machine Learning: Demystify the world of artificial intelligence and machine learning.
  2. SEO in the Age of AI: Learn effective SEO strategies tailored for Google’s “AI first” approach.
  3. Chatbots and Digital Assistants: Explore the impact and implementation of chatbots and digital assistants.
  4. Programmatic Advertising: Master the art of strategic and automated advertising.
  5. Big Data and Data Science: Dive into the realm of big data, RankBrain, and data science.
  6. SQL for Marketers: Develop crucial skills in SQL for data analysis and interpretation.
  7. The Future of Internet Marketing: Gain insights into upcoming trends and future-proof your marketing strategies.

Topics Covered in the Artificial Intelligence in Digital Marketing Video Course:

  • Understanding AI and Machine Learning
  • Google’s Transition to an AI-First Company
  • Semantic Search Preparedness
  • Harnessing the Power of Big Data
  • Computer Vision and its Applications
  • Strategic Approaches to Advertising
  • Optimizing Email Marketing
  • Chatbot Implementation Strategies
  • Building AI Skills with SQL
  • Future-Proofing Your Marketing Strategies

What Will You Learn in the Artificial Intelligence in Digital Marketing Video Course?

Equip yourself with a crystal ball to foresee the future of internet marketing. By the end of this course, you’ll have the knowledge and skills to stay ahead of the curve, ensuring that you are well-prepared for the evolving landscape of business and marketing.

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What Will You Learn?

  • What is AI and Machine Learning?
  • How to conduct SEO now that Google is an “AI first” company
  • The future of Internet marketing
  • How to future proof your marketing

Course Content

Introduction

  • Introduction
    03:07

What is AI and Machine Learning?

Google as an AI-First Company

Preparing for Semantic Search

Big Data

Computer Version

Advertising

Email Marketing

Chatbots

Developing Your AI Skills – Using SQL

How to Future Proof Your Marketing

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